Visit Carmel

Community development organization based in Carmel, CA.0 Exempt under §501(c)(6).

MissionTO PROMOTE THE COMMON INTEREST OF, AND IMPROVE BUSINESS CONDITIONS FOR, CARMEL HOSPITALITY BUSINESSES THROUGH THE OPERATION OF A HOSPITALITY IMPROVEMENT DISTRICT (HID), RESTAURANT IMPROVEMENT DISTRICT (RID), AND OTHER PROGRAMS AND INITIATIVES.

Financial snapshot · TY 2024

$2.3M
Total revenue
$2.5M
Total expenses
$968K
Net assets

Financial health · TY 2024

52
Moderate financial health
Composite score out of 100 based on reserve ratio, program efficiency, and revenue diversification.
Reserve ratio
26
4.6 months of expenses
Program efficiency
100
98.6% spent on programs
Revenue diversity
8
Mix of program fees, grants & contributions

Leadership compensation

Amy Herzog
Executive Dir.
$210,420
60th percentile vs. peers

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Visit Carmel Executive Compensation | 990 Data | DoubleNine