Truth Initiative Foundation

Mental health & crisis intervention organization based in Washington, DC. 204 employees. Exempt under §501(c)(3).

MissionTRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE YOUNG PEOPLE REJECT SMOKING, VAPING, AND NICOTINE. THE PURPOSES FOR WHICH THE FOUNDATION IS FORMED ARE TO SUPPORT (1) THE STUDY OF AND PROGRAMS TO REDUCE YOUTH TOBACCO PRODUCT USAGE & YOUTH SUBSTANCE (CONT. ON SCH O)ABUSE

Financial snapshot · TY 2024

$53.0M
Total revenue
$109.7M
Total expenses
$676.3M
Net assets

Financial health · TY 2024

77
Strong financial health
Composite score out of 100 based on reserve ratio, program efficiency, and revenue diversification.
Reserve ratio
100
63 months of expenses
Program efficiency
86
84.3% spent on programs
Revenue diversity
13
Mix of program fees, grants & contributions

Leadership compensation

Kathleen Crosby
PRESIDENT & CEO
$806,207
89th percentile vs. peers
Elizabeth Kenny
CHIEF MKTG & STRATEGY OFFICER
$543,907
97th percentile vs. peers
Robert Falk
CORP. SEC./CHIEF LEGAL & REG. AFFAIRS
$508,217
100th percentile vs. peers
$475,977
81th percentile vs. peers
Patricia Kenney
CHIEF COMMUNICATIONS OFFICER
$470,465
88th percentile vs. peers

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Truth Initiative Foundation Executive Compensation | 990 Data | DoubleNine